France — March 22, 2024 — According to the latest global media agency study Final 2023 Global New Business Barometer published by COMvergence, Wavemaker came out as the #1 global media agency network with a total new business value of +$2.4B including retentions ($1.7B, of which Perfetti and Church & Dwight global, Huawei in China, and Adobe in the US).
In 2023, COMvergence assessed 4,380 media account moves and retentions (2,790 advertisers in total) across 48 countries totaling $35B (+9% vs. 2022). The US accounts for 37% of the total spend reviewed globally.
